The Team Behind the Strategy
Meet the creatives behind the brand.
Gabby Williams
MEDIA STRATEGIST & CONTENT CREATOR
Gabby Williams is a social media strategist and content creator with 3+ years of experience in marketing, brand development, and digital content. She specializes in creating personality driven social strategies that help brands connect with their audience in a way that feels authentic, engaging, and memorable.
With experience across content creation, social media management, influencer marketing, and brand strategy, Gabby combines creativity with intention to develop content that not only looks good but supports real business goals. She has a sharp eye for trends, storytelling, and what makes people stop scrolling.
Her approach is simple: social media shouldn’t just look good, it should make people remember you.
Kendall White
MEDIA STRATEGIST & CONTENT CREATOR
Kendall White is a social media strategist and content creator with a background in hospitality, marketing, and brand development. After spending over five years in the hospitality industry, she developed a strong understanding of what catches people’s attention, builds connection, and makes a brand feel memorable.
She specializes in social media management, content creation, and brand strategy. Kendall loves taking a brand’s personality and bringing it to life online in a way that feels engaging without feeling forced.
With a Business Management degree from Texas State University and experience working with multiple brands, she brings both a creative and business-minded approach to social media.
For Kendall, great social media is about more than just having a pretty feed. It’s about creating a personality people recognize, connect with, and want to keep coming back to.
